Chapter seventeen: Advertising and Public Relations

 

 

What is advertising?

Advertising is defined as impersonal, one-way mass communication about a product or organization.

 

Advertising is a big part in marketing for businesses to show their products to the world by having things like commercials on TV and billboards around different cities, which is the traditional way of advertising. Nike's spending on TV and print advertising in the U.S. has dropped by 40% in only 3 years even though the total marketing budget for Nike has hit a record and increased to 2.4 billion last year.

 

So where has all this money gone to?

Well this is an easy question to answer. Nike has moved from TV advertisment and commercials to advertising through social medias like Facebook and Twitter. Nike is going where the customer is and the believe that the digital world allows the brand to interact even more closely with its consumers. Giving Nike the egde in its industry.

Examples of Nike's new advertising campaigns:

 

Nike right now has this 30-story high billboard that posts headlines from Twitter. Here is a video:

Nike also launches commercials and Ads on its Facebook page rather than on television. This brings the commercials straight to the customer when they get on Facebook rather than to wait for the commercials to hit the television. Here is one of those commercials: