Chapter eighteen: Sales Promotion and Personal Selling
Sales Promotion- is marketing communication activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value.
Nike being one of the biggest shoe selling companies help customers and brings in more customers by having products on sale. Nike has a clearance section in their website for products that been online for a while and want to sell them all, having discounts on many products from all ranges like women's shoes, running shoes, basketball shoes, tennis shoes, soccer cleats, baseball cleats and football cleats. Nike also sells their kids shoes in a cheaper price so this brings parents in to buy shoes for their kids because of the conveniete prices.
Here is the website: http://store.nike.com/us/en_us/?l=shop,clearance&cp=USNS_KW_0611081618
There are also other websites like dealtakers.com that have nike.com coupons codes and promotional codes for athletic shoes and sports apparel. Websites Zappos.com offer free shipping on any nike product.
Here are the links to these two websites:
http://www.dealtaker.com/Nike-coupon-code-a2153-c.html
http://www.zappos.com/nike
Nike also being a franchisor, has their products being sold in stores like Finishline, Footlocker, Hyperactive, JimmyJazz and Dr.jays. Those stores also have their on sales promotions on the nike shoes they sell. Nike also has many sales when holidays are coming up, here is an ad for a old sales promotion:
Personal Selling- is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence eachother.
When selling a product, the seller has to really know what they are talking about in order to persuade a customer to buy their product. I think that nike does a good job in this aspect because when i went into Niketown a couple of weeks back, every floor sold different shoes and sports apperal and in every floor, the employees knew what they were talking and strongly believed in what they said and sold. Anytime i had a question i could've went to any employee and trust in what they told me about the product i asked about.
Nike being one of the biggest shoe selling companies help customers and brings in more customers by having products on sale. Nike has a clearance section in their website for products that been online for a while and want to sell them all, having discounts on many products from all ranges like women's shoes, running shoes, basketball shoes, tennis shoes, soccer cleats, baseball cleats and football cleats. Nike also sells their kids shoes in a cheaper price so this brings parents in to buy shoes for their kids because of the conveniete prices.Here is the website: http://store.nike.com/us/en_us/?l=shop,clearance&cp=USNS_KW_0611081618
There are also other websites like dealtakers.com that have nike.com coupons codes and promotional codes for athletic shoes and sports apparel. Websites Zappos.com offer free shipping on any nike product.
Here are the links to these two websites:
http://www.dealtaker.com/Nike-coupon-code-a2153-c.html
http://www.zappos.com/nike
Nike also being a franchisor, has their products being sold in stores like Finishline, Footlocker, Hyperactive, JimmyJazz and Dr.jays. Those stores also have their on sales promotions on the nike shoes they sell. Nike also has many sales when holidays are coming up, here is an ad for a old sales promotion:Personal Selling- is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence eachother.
When selling a product, the seller has to really know what they are talking about in order to persuade a customer to buy their product. I think that nike does a good job in this aspect because when i went into Niketown a couple of weeks back, every floor sold different shoes and sports apperal and in every floor, the employees knew what they were talking and strongly believed in what they said and sold. Anytime i had a question i could've went to any employee and trust in what they told me about the product i asked about.
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