Chapter five: Developing a Global Vision 

 

 

Global Marketing- Marketing that targets markets throughout the world.

 

Global Vision- Recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all marktes.  

 

 



 

Nike Inc. has done a great job extending its self around the world by having operations in more than 160 countries, striving hard to accomplish their mission so having a global vision goes hand to hand with this. They want to inspire and innovate better products for athletes to be able to play to their fullest potential. Nike understands that they have lots of competition with other brands like Adidas and Reebox, this is when having top rank athletes in every sport endorsing their products comes in handy. Having sneakers named after great athelets brings in many consumers to buy their products, giving Nike the edge in the sportswear industry.    

 

 

Nike Soccer:

 

One of the biggest worldwide sports today is football, also known as soccer. Because of this, Nike has taking a leap and started doing events to help young soccer athletes around the world have chances to live the professional dream. By helping these young athletes Nike has maken themselves known as a company that has the priority in helping the ones in need around them. Here is a video about this:

 

 

     From the USA to Ghana, China to Peru, the global search is on.