Chapter two: Strategic Planning for Competitive Advantage   

President and CEO Mark Parker said: “At NIKE, Inc. we run a complete offense, and it’s based on a core commitment to innovation. That’s how we stay opportunistic, serve the athlete, reward our shareholders, and continue to lead our industry.” Nike Inc. sets  themselves apart from competition by the way the run their company, not only selling athletic footwear but also apparel and all types of sports equipment . A huge reason why Nike is above their competitors is because of the strong relationships they have with many athletes and companies.  Nike Inc. teamed up with companies like  Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, Umbro Ltd. and the Jordan Brand to expand themselves through out the U.S and the rest of the world having operations in over 160 countries. Its football season now and one thing we all can see is that  the NFL is now sponsored by Nike Inc. so they were in charge of designing and creating  the new uniforms for this season. Nike also sponsors some of the greatest athletes in the game today to wear  their cleats , gloves and other Nike gear. Some of these athletes are , Larry Fitzgerald, Clay Matthews, Ndamukong Suh, Darrell Revis, and many other greats.  Another thing that sets Nike apart is their standard about diversity:

With great diversity, comes all the different ideas and different point of views in what they do. This is why Nike Inc. is a very large company through out the globe.

Nike is great at what they do, marketing their products; having great athletes to do commercials for them which grabs the attention of fans who enjoy watching those athletes perform. I know that I would buy a product that an athlete is wearing and is performing great in. Nike has commercials with athletes wearing their gear and basically saying that if you want to play like these athletes and perform at a high level, you should also use Nike gear. A great example of this is this video: