Chapter three: Ethics and Social Responsibility 

Ethics- This refers to the moral principles or values that generally govern the conduct of an individual or a group. It can also be viewed as a standard of behavior by which conduct is judged.

Nike Inc. has a code of ethics for all employees called Inside the lines. This defines the standards that employees are expected to follow and includes a range of topics on employee activity, ethical behavior, product safety, legal compliance, competition and use of resources.  Every year, all employees are required to verify that they read and understood Inside the lines. Nike Inc. also has a toll-free Alert Line for employees to report any suspected violations of the code of ethics. I actually like what Nike Inc. does, they have these codes that ALL employees have to go by so its like everyone is equal and on the same page. Also that employees get a chance to say what they might see that may be a violation in how the company should act and work.

Social Responsibility- This is a business's concern for society's welfare.

As part of Nike's commitment to help the environment, the Reuse-a-shoe program has provided Nike Grind recycled material to over 300 sport and playground surfacing projects donated by Nike's community investment programs in many places around the world. Since 1990, 28,000,000,000 pairs of shoes have been collected for this.  In Nike, they believe in unleashing human potential on the field, on the court and in life. The Nike foundation takes the power of potential in doing all they can to help with one of the biggest issues we have world wide, global poverty. When The Nike foundation started in 2004, they wanted to invest in something great and help poverty from its main root with adolescent girls. This is the main focus because they believe that  investing in a girl before she is married, pregnant and HIV positive is a solution for poverty. This is why The Nike Foundation supports a movement called The Girl Effect. Here is a video on The Girl Effect movement: