Chapter seven: Business Marketing

What is business marketing?
Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Nike buys products like shoe boxes and selves not to sell to customers but to display their products and to put them in them.

There are four categories of business customers: producers, re-sellers,  governments and institution. Nike deals with the category of reselling and connects with franchising. Nike sells their products like sneakers. sports gear and clothing to companies like Modell's, Footlocker, Foot Action, Finish Line, Hyper Active  Jimmy Jazz, Champs Sports, and other retailers that sell sneakers or sports clothing. Even though Nike has their owe stores, they do this to spread their products through out the market more and stay on top of the game. Here are some pictures of different retailers that sell Nike products: (the last one is Modell's)